Grant Funded
Online Marketing Training
In Lincolnshire
There are multiple grants currently available in Lincolnshire for businesses and organisations looking to boost their online presence. Many businesses digital marketing is directly reflective of their in-house marketing capabilities. Day to day, many industry leaders are succeeding online by producing content using reliable and simple techniques, and getting it to their followers while the information is most relevant and engaging. Training from our team can cover all areas of digital marketing.
Managing your website in-house is a cost-effective way to climb the rankings
- > How to write SEO friendly content
- > How to format content for accessibility and SEO
- > How to use specific content management systems
- > How to use AI effectively for your website
- > How to ensure in-house security for websites
How can organisations benefit from PPC training?
There are many tasks involved in managing PPC ad campaigns that can be undertaken in-house. This can help reduce management cost/time.
- Keyword Research and Management: Training enables team members to develop skills in identifying effective keywords and phrases as well as identify and remove negative keywords.
- Bid Management: Team members can learn how to set and adjust bids strategically to maximise ROI while staying within budget constraints.
- Performance Monitoring and Analytics: PPC training equips staff with the ability to analyse campaign performance using tools like Google Analytics. They can track metrics such as click-through rates (CTR), conversion rates, and cost-per-conversion.
- A/B Testing: In-house teams can conduct A/B tests to compare different ad variations, landing pages, or targeting strategies.
- Audience Targeting: raining helps team members understand how to create and refine audience segments based on demographics, interests, and behaviours.
The benefits of team training for capturing in-house video
Having a team that is capable of generating marketing quality video whenever the opportunity arises is more important than every for sustaining an active and engaging online presence. Having a basic understanding of light and sound for videography will help avoid countless disengaged viewers, that would otherwise hurt your results in the long-run. The sooner basic mistakes are corrected, the sooner you can start to undo the damage caused by lost viewership and reap the rewards of sustained retention and viewer engagement.