Grant Funded PPC Ad Campaigns
In Lincolnshire
For most organisations looking to market themselves online, building and sustaining successful Pay Per Click campaigns across search engines and social media is the current gold standard. We bring skills from all areas of digital marketing to maximise the potential of PPC campaigns for businesses and other organisations across Lincolnshire.
Our objectives for every new campaign...
- > Understanding the audience and devising strategies to reach them
- > Utilising tools and techniques to maximise the potential of later data analysis
- > Follow the latest best practices for optimising campaigns based on our experience and industry knowledge
- > Representing and elevating a brand through it's representation in the ad campaign
- > Effectively communicate key messages and selling points
Interpreting and learning from PPC results...
A fresh review of results can lead to new conclusions and worthwhile adjustments to existing campaigns. Every campaign can be approved. Many improvements can be made based on existing results and data analysis however often requires entirely new experiments and trials to put existing PPC results into perspective. With data-driven insights and full context on the quality of results, PPC optimisation can bring down the cost of clicks and conversions and/or reach more of the target audience.
How can organisations benefit from PPC training?
There are many tasks involved in managing PPC ad campaigns that can be undertaken in-house. This can help reduce management cost/time.
- Keyword Research and Management: Training enables team members to develop skills in identifying effective keywords and phrases as well as identify and remove negative keywords.
- Bid Management: Team members can learn how to set and adjust bids strategically to maximise ROI while staying within budget constraints.
- Performance Monitoring and Analytics: PPC training equips staff with the ability to analyse campaign performance using tools like Google Analytics. They can track metrics such as click-through rates (CTR), conversion rates, and cost-per-conversion.
- A/B Testing: In-house teams can conduct A/B tests to compare different ad variations, landing pages, or targeting strategies.
- Audience Targeting: raining helps team members understand how to create and refine audience segments based on demographics, interests, and behaviours.